What Deep Desires Drive Your Clients To Look For Help?
November 22, 2021July 29, 2021 Most people are aware of their superficial motivations. “I want to buy these shoes.” (They’re really cool.) “I want to watch that game.” (I love the Packers or . . .) “I want to go out to eat this weekend.” (I’m tired of cooking and want someone else to do…
How To Inspire People From Their First Contact With You By Using Stories
July 17, 2021Image by David Rock on Pixabay July 16, 2021 Those who work in personal development and spiritual formation have the privilege of walking with people as they make serious life transformations. Start your relationship with prospective clients by using powerful stories in your marketing material. Touch into their heart’s desires from the first time they…
How To Use The Hero’s Journey For Marketing
May 4, 2021May 3, 2021 Superheroes and everyday heroes Humankind has been telling stories since, well, since before writing was invented. Do you know what stories have survived the millennia? Stories that tell of what Joseph Campbell called the “Hero’s Journey.” Stories that tell of the friends and the challenges of any significant life journey a person…
Want to Provide Real Solutions For Your Clients?
May 31, 2020Want to Provide Real Solutions For Your Clients? Practice Deep Listening. Consider these two conversations between a marketer and an established client: #1 Marketer: “How’s it going for you in the pandemic?” Client: “Oh, you know. It’s interesting every day.” “Boy, isn’t it? Each morning I wake up and wonder what I’m going to have…
Discussion or Dialogue?
May 27, 2020Discussion or Dialogue? It Depends On Your Goal. The team was talking about how to market the new service. It had been months developing it. Initial testing had been successful. It could make a real difference for their clients and be a specialty service making money for the company. Shantelle, Max, and SuYung were supposed…