Information

Q. What Are Your Qualifications As A Copywriter?

A. I am trained in the method of direct response sales by American Writers & Artists, Inc. I have learned from master copywriters such as Bob Bly and Joshua Boswell. I have studied with Brian Clark of Content Marketing fame, and am certified in Conversational Copywriting by Nick Usborne, its founder.

Q. Do You Have A Direct Response and Web-based Copywriting Background?

A. I do. I wrote direct response material and emails to market a new program for an organization, through which they exceeded their goal by 30%. I have successfully written
websites, sales letters, emails, social media, and e-newsletters for companies needing to enhance their customer engagement.

Q. Do You Have Experience in My Field?

A. I am an ordained Lutheran pastor and a Spiritual Director, with a Master’s Degree in each. My career has been an ongoing experience of listening to people searching for “something more.” That “something more” is typically subconscious yearnings. It can be the stirring of the spiritual realm. My job is to help them translate those yearnings into words.

The challenge is the subtlety with which the subconscious expresses itself. It communicates in images, dreams, intuition and a vague “sense.” Sometimes it is just a dull ache. I have learned to translate that energy to the verbal, reasoning work of the conscious mind. It requires I listen carefully and deeply. I interpret what I hear into words that inspire people to grow into their own humble greatness.

This is the same challenge we have in the Self-Help and Personal Development business niche. People are aware they want something more. Often they are not able to articulate it. My duty as your copywriter is to help them discover the language of their yearning. Even more importantly, I show them how you can help nurture that inner desire into a lived reality.

Q. What Kinds of Assignments Do You Handle?

A. I am able to write the classic direct response copy and have considerable experience in writing for the web. The latter includes websites, lead magnets, landing pages, ads and banners, social media, and email series.

Q. Do You Offer Social Media Services?

A. I do include social media services in my offerings. I have experience posting on Facebook business pages, as well as writing and promoting Facebook ads. I have also worked with Twitter, Instagram, and LinkedIn.

Q. Do You Do Digital Audits?

A. Digital audits are a great way for us to get to know each other even better. I am glad to do an audit of your website, marketing emails, and social media. When I finish, I will give you a report of my findings. It has the additional advantage of giving you a trained “outsider’s” perspective on your message to consumers.

Q. How Long Will It Take You To Write My Copy?

Depending on how familiar I am with your business, I will need 2 – 4 weeks to do a deep dive into your company and your competitors. After that, my ideal time frame is 2 – 3 weeks to craft your copy, so I can revise and polish it until it sparkles. I want you to be happy with every word I write.

I know that things move fast in today’s world, and sometimes you need a quick turnaround. If you are in a rush, just say so on the enclosed order form and give me the date by which you absolutely must have the copy. If I take on the job, I guarantee you will receive the copy by the deadline date, if not before.

No matter what your deadline is, I promise to provide top-notch copy. You can depend on it.

Q. What Happens If We Want You To Revise The Copy?

A. After you review the initial draft, it is likely you’ll want some things changed. Please note those changes using the comment feature inside of Google Docs. You can also suggest changes using the Edit Mode feature, which I’ll turn on when I share it with you.

I will review all your suggested changes within 24 hours of you submitting them to me. I will make my adjustments within 2 – 4 business days, depending on the breadth and complexity of your suggested changes.

In all cases, I recognize these are your customers so will defer to you as much as possible.

Sometimes, there are cases where my clients make suggestions that I believe will not work and will hurt profits. In those cases, you can expect me to be clear and direct in my feedback. When clients insist on changes that I feel will not work, I always recommend a simple A/B split test. Let the market vote.

Q. How Do I Order From You?

Putting me to work for you is simple. First, tell me about your product and the type of
customers you are looking to attract. Send me your website URL, as well as any brochures, catalogs or other materials that will give me the background information I need to write your copy. Use the enclosed order form as a guideline. But don’t worry about organizing anything–I’ll do that. If I have any questions, I’ll pick up the phone or send you an email and ask.

When you give me the go-ahead, I’ll write the assignment for you. You will receive your copy on or before the deadline we agreed on. And remember, it’s guaranteed to be done by the deadline.

So, are you ready for me to tell clients your story? Give me a try, and I promise you’ll be delighted with the results.

Best regards,

Carmala Aderman

P.S. If you have an immediate need, call me at 855-219-9990 or email me at Carmala@CarmalaAderman.com. There is no charge to discuss your project with you and give you an estimate of the investment you will be making for your business. And there is no obligation to buy.

“ . . . she writes clearly and concisely, always carefully choosing her words.”

Carm is a thoughtful writer. Her writing skills are well developed in that she writes clearly and concisely, always carefully choosing her words.

She’s able to intuit the right words for the needs of her audience, and she’s able to put those words together so as to convey the point she wants to make.

And, she’s focused; her thoughts are well contained on the page, never wandering off topic.

–Gloria Kempton. Author, Editor, Writing Coach

“ . . .had the ability to grasp an idea, creatively make it interesting . . .”

Carmala and I were part of the staff at the Northwest Synod of Wisconsin for several years. I’m remembering several projects we worked on together that required clear and concise writing skills for an effective outcome.

Carmala had the ability to grasp an idea, creatively make it interesting, and then put it into an organized, readable text. In a stimulating way she engaged the reader with her script and inspired a “walk through” on her document.

–Sue Hildebrand, Executive Assistant to the Bishop, Northwest Synod of Wisconsin, ELCA.

“ . . . an analytic mind balanced with compassion and insight.”

Carm is person of many talents, chief among them is an analytic mind balanced with compassion and insight. In her initial analysis of an issue, she remains unbiased until such time as she has evaluated the question from many different perspectives . . . I also respect Carm for her ‘what you see is what you get” approach to life. This trait is so unique in the world today, and I think provides her with enormous impact. She reminds me of someone like Will Rogers; unassumingly intelligent and persuasive.

–Eric Gurley, President & CEO of Immanuel, a Senior Care ministry

“ . . . able to embody the feminine . . . intertwine it with the masculine . . .”

Carmala is a multidimensional listener. She is authentic and truly listens at a deep level. She listens and communicates intellectually, emotionally, and spiritually. . . She is able to embody the feminine creative, nonjudgmental listening and engagement, then intertwine it with the masculine linear, organizational style to get things done. It’s a great blend.
–Ann Ealy, Touch Omaha

We Can Get To Work Helping Your Business Help Your Customers. Contact Carmala at :

Phone: 715-645-0645

Email: Carmala@CarmalaAderman.com

Linkedin : My Profile