How To Use Your Marketing To Help People Who Are Stuck
May 28, 2021May 27, 2021 You probably have clients who have told you about how they were “stuck.” They put off looking for help because maybe the situation would take care of itself. They didn’t know what moving forward would look like. The not-knowing was reason enough to avoid it. The uneasiness just got too strong and…
Invite Clients to Transform Unsettledness Into Wisdom
May 28, 2021May 27, 2021 The Hero’s Journey® can inspire people to make big changes When a person Google’s “life coach” (or spiritual teacher or executive coach or . . . you get the idea), they’re probably looking for particular help. They’re unhappy (or at least dissatisfied) about an aspect of their life. They haven’t been…
How To Use The Hero’s Journey For Marketing
May 4, 2021May 3, 2021 Superheroes and everyday heroes Humankind has been telling stories since, well, since before writing was invented. Do you know what stories have survived the millennia? Stories that tell of what Joseph Campbell called the “Hero’s Journey.” Stories that tell of the friends and the challenges of any significant life journey a person…
How Do You Help Your Clients Talk About This Era of Rampant Change?
June 29, 2020How Do You Help Your Clients Talk About This Era of Rampant Change? Language is changing. Connect with your clients in ways they can hear. Visiting with a retired pastor some years ago, he shared some wisdom I’ve hung onto. He leaned back in his chair and cupped his hands on the back of his…
Want to Provide Real Solutions For Your Clients?
May 31, 2020Want to Provide Real Solutions For Your Clients? Practice Deep Listening. Consider these two conversations between a marketer and an established client: #1 Marketer: “How’s it going for you in the pandemic?” Client: “Oh, you know. It’s interesting every day.” “Boy, isn’t it? Each morning I wake up and wonder what I’m going to have…
Discussion or Dialogue?
May 27, 2020Discussion or Dialogue? It Depends On Your Goal. The team was talking about how to market the new service. It had been months developing it. Initial testing had been successful. It could make a real difference for their clients and be a specialty service making money for the company. Shantelle, Max, and SuYung were supposed…
How You Can Help Worshipping Communities
May 27, 2020
What Words Do Your Customers Tune In To?
May 27, 2020What Words Do Your Customers Tune In To? Their RAS Will Tell You. Reticular Activating System. Write it in a piece like this and it will mess with your Flesch-Kincaid score. But, learn what it does and it will improve your marketing results considerably. How does it work? Consider this experience I had 25…