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So you want to build a solid relationship with your current clients. You want to keep reaching out to prospective clients. You’d like to keep in touch with past clients. What’s the most effective way to do that? An e-newsletter. These are not just emails although they are sent via email. They’re regularly scheduled,…
Image by SplitShire on Pixabay.com Focus. It’s a noun. It’s also a verb. As in, focus on your focus. (I know, it makes a poor sentence.) If you’re in the Professional Training and Coaching niche, are you keeping your focus? The focus of your business and the focus of your marketing? It lends itself to…
January 2022 You’re probably in a service industry. So am I. Most businesses are. If you’re a Personal coach or trainer Marketer Spiritual teacher Professional trainer Motivational speaker Leader of a non-profit organization OR Electrician CPA Restaurateur Medical practitioner Massage therapist Financial planner Plumber Carpenter Teacher And the list goes on. . . …
Why read this article? Because it’ll help you reach your best clients. January, 2022 How many emails do you get each day? How many of them do you take time to read? Think about how many posts come into your LinkedIn stream each day. How many of them do you click on to read…
EmailPhoto by Torsten Dettlaff from Pexels November 29, 2021 You want to reach more people with your personal development or spiritual teaching business. With the angry divisiveness in our world and all the pain people hold onto, your compassionate listening is more important than ever. Expanding your business–helping more people–is still done most…
November 22, 2021 Gratitude. What a soul-building, positive practice. Meister Eckhart, the somewhat controversial mystic and theologian of the 1300s said in his Sermon 27, “If a man [sic–he wrote 700 years ago] had no more to do with God than to be thankful, that would suffice.” Those of you who work in the…
November 15, 2021 If you’re in personal development or spiritual formation fields of work, you might live in the tension of wanting to reach more people but not wanting to market yourself. For many in our field, the thought of marketing stirs up immediate resistance. Maybe it conjures up the old caricature of a…
https://pixabay.com/users/johnhain-352999/ July 31, 2021 Reticular Activating System. Write it in a piece like this and it will mess with your Flesch-Kincaid score. But, learn what it does and it will improve your marketing results considerably. How does it work? Consider this experience I had many years ago. My RAS key words saved me from…
July 29, 2021 Most people are aware of their superficial motivations. “I want to buy these shoes.” (They’re really cool.) “I want to watch that game.” (I love the Packers or . . .) “I want to go out to eat this weekend.” (I’m tired of cooking and want someone else to do…
Image by David Rock on Pixabay July 16, 2021 Those who work in personal development and spiritual formation have the privilege of walking with people as they make serious life transformations. Start your relationship with prospective clients by using powerful stories in your marketing material. Touch into their heart’s desires from the first time they…