Want to Provide Real Solutions For Your Clients?
May 31, 2020Want to Provide Real Solutions For Your Clients? Practice Deep Listening. Consider these two conversations between a marketer and an established client: #1 Marketer: “How’s it going for you in the pandemic?” Client: “Oh, you know. It’s interesting every day.” “Boy, isn’t it? Each morning I wake up and wonder what I’m going to have…
Discussion or Dialogue?
May 27, 2020Discussion or Dialogue? It Depends On Your Goal. The team was talking about how to market the new service. It had been months developing it. Initial testing had been successful. It could make a real difference for their clients and be a specialty service making money for the company. Shantelle, Max, and SuYung were supposed…
How You Can Help Worshipping Communities
May 27, 2020
What Words Do Your Customers Tune In To?
May 27, 2020What Words Do Your Customers Tune In To? Their RAS Will Tell You. Reticular Activating System. Write it in a piece like this and it will mess with your Flesch-Kincaid score. But, learn what it does and it will improve your marketing results considerably. How does it work? Consider this experience I had 25…